Personal branding is about defining who you are, what you do best and where you want to go in your career. Having a clear personal brand statement is a critical success factor as you navigate your job search, career change or career development. At Find Your Fit, we equip our clients with tools and coach them on how to develop their personal brand statement. One specific strategy we use with our clients is a focus on their unique strengths.
Your strengths are those things you naturally do so well that they don’t seem like work to you. There are many ways to identify your strengths. One simple way is to begin with answering a few questions:
- What gives you energy?
- What specifically about that activity brings you energy?
- What brings you joy?
- What are those activities in which time slips away from you, you find yourself “in the zone”?
As you answer these questions, you will begin to see your areas of greatest strength.
If you want to uncover more specific language about your strengths, you can take the online CliftonStrengths assessment (aka StrengthsFinder) here. As with many other online assessments, you’ll answer a series of questions and you will receive a report with detailed information about your top strengths. This report also provides suggestions for ways to effectively utilize your strengths. Whatever method you choose to identify your strengths, that is just one aspect of defining your personal brand statement.
Another element in your personal brand statement is that of integrity. How are you seen? What are you known for? Are the answers to these questions in alignment with your Strengths? If not, then you will want to consider ways to adjust how you are seen and what you are known for to bring them into alignment with your Strengths. Doing so will enable you to have a clear, unique, authentic personal brand statement.
A third aspect of developing a personal brand statement is to consider where you want to go in your career. How do your Strengths and your integrity point you to the work you want to do? The work that will bring you energy and joy. The work in which you can have the greatest impact because it is aligned with how you are.
These are just a few of the elements to consider when creating your personal brand statement. If you’d like to dive deeper into this topic, join us for our FREE January webinar on Tues Jan 14th at 12pm CT (register here). We will have specific activities for you to engage in during the webinar so you can walk away with a draft of your personal brand statement. If you’d like to work one-on-one with a coach to define your personal brand statement, you may schedule time with one of us here.