Did you know that 92% of people do not achieve their personal goals, let alone their career goals? While models like SMART have been developed to help with goal-setting, they do not take into account emerging neuroscience research. At least not until AIM, a goal-setting model developed by social neuroscientists Elliot T. Berkman and David Rock. The AIM (antecedents, integration, maintenance) framework integrates goal pursuit actions with neuroscience principles to help us set, strive for, and achieve goals. Stop dreaming and start doing today!

Watch the video above, then check out Cindy’s latest course offering with the University of Minnesota, Career Change Foundations. Beginning in May, Cindy will use neuroscience and personal experience to guide job seekers to careers with meaning. Learn more about her approach.